100% AI & LLM-Ready Reports GEO & ChatGPT Search Optimized Includes Direct Prompts for Your LLM
Generate Report →

The archive

Thirty articles in five reading tracks. Each track is ordered — start anywhere, or start at part one.

Track 01

Getting Cited by AI Search Engines

View track & reading order
Start here 6 min read
GEO for Small and Local Businesses A plain-language introduction to GEO for local business owners: how AI assistants pick which businesses to recommend, and the five fixes to make first. How ChatGPT, Perplexity and AI Overviews pick their sources — and how to become one.
  1. 02 AI Overviews vs Featured Snippets 5 min read
  2. 03 Writing for Conversational Search 8 min read
  3. 04 How to Get Cited by ChatGPT Search 5 min read
  4. 05 Reddit, OpenAI and ChatGPT Citations 7 min read
  5. 06 Making a Brand Legible to AI Models 6 min read
  6. 07 Inverted Pyramid Writing for AI Retrieval 6 min read
  7. 08 Measuring Information Gain in Content 5 min read
  8. 09 GEO Metrics Worth Actually Measuring 5 min read
  9. 10 What the Pew 68k Search Study Found 8 min read
  10. 11 How to Grade GEO Research Evidence 8 min read
Track 02

Technical AI Infrastructure

View track & reading order
Start here 5 min read
robots.txt for GPTBot, Claude and Perplexity GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended: what each AI user agent does and the exact robots.txt policy that fits your citation goals. The plumbing that decides whether AI systems can read you at all.
  1. 02 The llms.txt Standard, Explained 5 min read
  2. 03 JSON-LD Schema in Hugo Templates 5 min read
  3. 04 How to Create a Wikidata Q-ID for a Brand 6 min read
Track 03

Static Site Architecture & Performance

View track & reading order
Start here 5 min read
Hosting a Static Site on Cloudflare Pages How the Cloudflare Pages free tier works for a Hugo site: what it covers, real setup steps, and the points where a $0 static host stops being free. Hugo on Cloudflare Pages: hosting, caching, canonicals and Core Web Vitals.
  1. 02 Migrating a WordPress Site to Hugo 6 min read
  2. 03 Deploying Hugo With GitHub Actions 7 min read
  3. 04 Canonical URLs and 301s on Static Sites 9 min read
  4. 05 Mobile Core Web Vitals: LCP, INP and CLS 7 min read
  5. 06 WebP and AVIF Image Pipelines in Hugo 7 min read
  6. 07 Edge Caching and WAF Rules on Cloudflare 5 min read
  7. 08 Static Sites Have No Database to Breach 7 min read
Track 04

Data-Driven Content Strategy

View track & reading order
Start here 7 min read
Striking Distance Keywords: Positions 4–20 Queries ranking between positions 4 and 20 are already earning impressions. How to find them in Search Console and decide which are worth the work. Deciding what to write from Search Console and Trends, not from a hunch.
  1. 02 Writing H2s That Match Search Intent 5 min read
  2. 03 A Content Roadmap Built From Trends Data 7 min read
  3. 04 Google Trends Seasonality Analysis 6 min read
  4. 05 Fixing GA4 Event Timing and Consent Mode 7 min read
Track 05

Local Business & YMYL Search

View track & reading order
Start here 6 min read
Local SEO for Dental Clinics Full teardown of a dental clinic's recovery from decline: Search Console clicks 8,122 to 18,747 (+130.8%) and direct contact actions +125.6%, on $0 ad spend. The dental clinic playbook, and the evidence standard medical content is held to.
  1. 02 E-E-A-T Signals for Medical and Dental Sites 5 min read