Google’s layout is evolving with AI Overviews (formerly SGE) summarizing answers at the top of search result pages. To thrive, we must understand how to optimize for both these generative blocks and traditional Featured Snippets.
Fortunately, both features pull from the same underlying structured content. In our optimization work for the dental clinic, we structured target paragraphs with brief 40-50 word answers directly beneath H2 headings, and included clean HTML tables. This dual format captured both the Google Featured Snippets and was integrated directly into Gemini’s AI Overviews.